Introduction of Real Estate content promotion
Content marketing has remained a powerful tool in the marketing and technology world since the mid-1990s. In 2023, content continues to reign as king, offering unique benefits that other forms of marketing cannot provide. Real estate businesses have recognized the importance of content marketing, leading to increased competition among them.
To succeed by real estate content promotion in this competitive environment, digital marketers need to optimize their real estate content marketing strategy. This article provides four tips to boost your real estate content marketing strategy, enhancing results while keeping costs at bay.
Real estate content promotion :
1. Take a Comprehensive Approach to SEO
Making sure your online content is easily discoverable is a vital part of content marketing, known as Search Engine Optimization (SEO). The idea behind SEO is to craft and share digital content in a way that makes it simple for search engines, such as Google, to locate and showcase it to users on the internet. In the real estate industry, SEO has become more intricate and sophisticated.
Achieving a high ranking on Google’s first page requires real estate digital marketers to take into account various SEO factors. These factors encompass the quality, uniqueness, and timeliness of the content, as well as the technical specifications and presentation of the websites. To establish your real estate business as a leader in the local market, it’s crucial to build a skilled SEO team and implement a comprehensive SEO strategy.
In the realm of real estate, the average cost of acquiring a customer (CAC) for organic traffic stands at $660, while inorganic traffic incurs a higher cost of $1,185.
2. Update Written Content
Recency and accuracy of content have become important trends in real estate content marketing. While evergreen content is valuable, regularly updating it is crucial. Search engines like Google prefer evergreen content that is regularly updated over outdated articles.
Updating previously published content can be done by updating data and trends, adding visuals like videos or infographics, or expanding on insufficient or unclear points. By keeping your content up to date, you can maintain its relevance and improve its visibility in search engine rankings.
3. Capitalize on Short-Form Videos
The rise of short-form videos, with a duration of no more than a minute, has been notable, thanks to platforms such as TikTok. Real estate experts can leverage this trend by integrating short-form videos into their marketing plans. Given the visual nature of real estate marketing, brief videos can be employed for purposes like 3-D virtual property tours, video business cards, and client testimonials. Short videos are not only cost-effective and easier to produce but also prove more effective in grabbing the attention of potential leads.
4. Repurpose Content
Repurposing content is a cost-efficient strategy to give your real estate content marketing a boost. This involves taking previously created content, changing its format, and publishing it again on a different platform. For example, you can turn a blog post into a video or an infographic. Repurposing content maximizes the returns on the work you have already done without being repetitive. It allows you to create new content without allocating significant resources to research and ideation.
Conclusion
Content marketing remains a powerful tool to promote and grow your real estate business in 2023. By following these four tips, you can enhance your real estate content marketing strategy and stand out in the competitive industry. Remember to take a comprehensive approach to SEO, update written content regularly, capitalize on short-form videos, and repurpose existing content. By implementing these strategies, you can optimize your content marketing efforts and achieve success in the real estate market.
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